The trend of business owners using social media and content marketing strategies for their brand continued to grow in 2012, and will do so in 2013.
However, there is a sub-theme to this that has dominated my thoughts of late, and that is around being interesting as a brand.
More specifically, it’s about businesses doing interesting things that they can create content around.
As we know, interesting content—whether text, audio, video or image-based—stands a better chance of cutting through and being noticed by existing and potential customers. It is also more likely to be shared by online influencers, the media and people, thus potentially increasing the reach of your brand.
So what do you reckon?
Is your brand interesting? Are you doing things that are worthy of attention?
I’m not necessarily talking about the products you sell or the services you offer. Yes, you can certainly be creative in how you package these things: check out how Ashley Ambirge, from The Middle Finger Project, packages her copywriting services.
However, having an interesting approach to how you market your product or service range should be a given—something that gets you on to the starting blocks. But what could you be doing over and above that? What interesting things could your business be getting involved in that ensures you not only get off the blocks but bolt away from your competition?