In a way, Moleskine and Evernote are competitors in that both brands are about taking notes and making sure you have somewhere to put all your ideas. But in a classic case of 1+1=3, they've joined forces to produce a special Evernote Smart Notebook.
The gist is this: You put your ideas, notes and sketches into your Moleskine notebook and then use the new Page Camera feature of the Evernote mobile app to store your work on your computer, smartphone and tablet device.
Plus ... each book comes with a free 3 month subscription to Evernote's 'Premium' offering.
Nice idea, great synergy, excellent execution!