19 Thought Leaders You Should Follow via Social Media
Virtually everything I read about social media and small business these days focuses on marketing and very little else.
Now, I get the fact that building your brand and generating leads for your business is important. No sales, no business. But if that’s all you use social media for, you’re missing out big time on the opportunity to enrich your mind with the myriad of stories, ideas, opinions and philosophies that experts, authorities, and thought leaders locally and overseas expound regularly via blogs, podcasts, YouTube, Facebook, Twitter, LinkedIn and Google+.
Used properly — with passion and purpose — social media can help you professionally by broadening your perspective on a number of fronts, more so than at any time in our history.
Why? Because it’s never been easier to interact with thought leaders — to check out the links they share, read their blog posts, listen to their podcast interviews, or get involved in their conversations online.
While it’s incumbent on small business owners to stay up to date with what’s happening in their profession or industry, you will only grow as a professional by constantly expanding your horizons and challenging your thinking.
If you want to gain an edge over the competition, you really need to be in tune, not just with what’s going on in your industry specifically, but also with the business world generally. What are the thought leaders saying, what trends are bubbling under the radar, what are the new challenges facing companies, where is technology heading and what opportunities will emerging new media bring?
19 thought leaders
By all means continue to read the mainstream press, listen to the radio and watch television. But set aside part of your day to absorb the words and actions of people such as the 19 thought leaders I have listed here: