Every day it seems I’m interacting with senior business and communications executives who have embraced the myriad opportunities flowing from the growth of social media and its golden child, content marketing.
The positive thing is this acceptance of, and enthusiasm for, the changes brought on by the emergence of an ever-evolving new media landscape is palpable and infectious.
In many cases it’s not just about the technology but more so, what people are doing with the social media tools - and the changes in corporate behaviour required to ensure their respective organisations are relevant to, and in-sync with, an increasingly social and connected marketplace.
The executives I’m referring to range from CEOs and senior managers of fast-growth companies through to heads of communications departments of major organisations. I either work with them directly (in an advisory capacity) or deal with them at business or marketing events, or via social mediums such as LinkedIn and Twitter.