New research proves large companies in Australia are now well and truly ensconced on the social media landscape, but the question remains:
Are these companies strategically using new media technologies and online publishing platforms in a way that keeps them fresh and relevant, builds trust in their brand and improves the connection they have with the marketplace?
Or are they slaves to ad hoc tactical activity and thus are left wondering what all the fuss is about?
29 per cent growth
According to the Yellow Pages Social Media Report 2013, 79 per cent of large companies have a social media presence; this is up from 50 per cent two years ago.