In his classic novel A Tale of Two Cities, Charles Dickens opens with the immortal line:
“It was the best of times…it was the worst of times.”
Dickens could have been talking about doing business in today’s increasingly chaotic hyper-connected world.
“These are the best of times…” - ABSOLUTELY! We are living in incredible times, it’s an era where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or while travelling if that’s their want).
“These are the worst of times…” - yes, if you choose to stick your head in the non-digital sand and not take advantage of amazing opportunities available to experts, entrepreneurs, nonprofits – indeed, anyone with a story to tell, ideas to spread or a message to communicate.
But let’s stick to the positives, because they far outweigh any negatives as far as I can see
DEVELOP YOUR PLATFORM
Today, thanks to emerging new media technologies and the virtual communities they drive, it’s possible to develop a powerful online platform from which to amplify your voice and increase your visibility on a local, national or – should you choose to do so – global basis.
In my new book microDOMINATION, I describe a platform as a person’s unified online presence; for example, this could take in their blog, podcast series or video-based web show along with their followings on social mediums such as Facebook, Twitter and LinkedIn, plus their email list if they have one, and/or a magazine column, regular speaking gigs etc.
With a strategic platform in place (and growing on a daily/weekly/monthly basis), your reputation as an authority in your field will flourish, resulting in a personal brand that’s increasingly recognised and importantly, trusted.
Concurrently, if you’re delivering compelling content and adding value through social media, your efforts will lead to a growing community or tribe of fans, followers, enthusiasts and advocates of what it is you do and how you go about doing it.
GROW YOUR PERSONALITY-BASED BUSINESS
Having a solid base of supporters – read: potential influencers and customers – consuming and sharing your content, in effect providing third party endorsement of what it is you do, provides a fantastic opportunity to package your expertise and commercialise your reputation.
Sources of income will vary but typically will include a combination of speaking, writing, creating digitally-based information products, consulting, training, coaching, running events or managing membership sites; sometimes they might include building an ‘old school’ physical business such as a marketing agency.
LIVE YOUR DREAM LIFESTYLE
Want to remain a sole operator with no overheads? No problems. Perhaps you want to scale your business for global growth but don’t want to commit to physical premises or a large regular payroll? Assemble a specialist virtual team.
So there you have it – the tools and technology to become what I call a micro maven are within your reach; they just need your expertise and passion to drive them.
Vive la revolution! Prepare to DOMINATE!
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