Getting buy-in from the 'C' Suite was a dominant (and, it must be said, somewhat irksome) theme among the many discussions and presentations at the inaugural Social Business conference (aka #SocialBiz14) held at Melbourne's Recital Centre this week.
The two-day conference, hosted by ABC personality Annabel Crabb, attracted some 350+ social media, PR, marketing people and entrepreneurs from SMEs and big business, government and the not-for-profit sector.
Setting the scene with the opening keynote was US-based digital analyst, sociologist and futurist, Brian Solis; other speakers included Todd Sampson from The Gruen Transfer, Pete Williams of Deloitte, and social researcher, Mark McCrindle.
Social brands such as Twitter, Facebook, LinkedIn and HootSuite were also represented; comedian and corporate speaker, Jordana Borensztajn (see video below) provided the social media comic relief, while Dionne 'The Social Executive' Kasian-Lew outlined the six damaging myths about social media for leaders and the truths behind them (here is an extended version of her presentation):
Oh, and I popped by and had a chat too :)
Thanks to the enthusiasm (and speedy fingers) of a contingent of the audience, I trended on Twitter for my presentation.
A friend of mine from Chicago - Ramon DeLeon (aka #RamonWOW) - picked up on the Twitter activity and kindly 'Storified' (aggregated) the tweets emanating from my presentation, which was pretty cool and very kind of him!
The result is embedded below. I spoke about the importanmce of being a connected brand in today's hyper-networked world. The stream of tweets tell the story!