I'm declaring my love right here, right now, for Posterous. Just sayin'.
While I'm not generally prone to making sweeping statements about 'the next big thing' when it comes to new media, I reckon Posterous has a pretty bright future.
I'm reasonably active on Posterous (interestingly, I didn't really have as slow a start with it as I did with Twitter).
Given I blog regularly here (obviously!), here and here, I tweet quite often and regularly update my LinkedIn page (and to a much lesser extent Facebook) - do I need Posterous in my life right now?
I guess I don't. Not really. But as someone who is constantly immersed in social media as part of their day-to-day gig as a public relations consultant, I signed up with Posterous in the first instance to see what the fuss was all about and to ascertain if the platform had any relevance for my clients (or could be used in my talks or presentations).
And you know what? Now I'm hooked.
Posterous fits neatly between blogging and tweeting. End of story.
Sometimes I have relevant relevant information or stories to share - I've just checked out an interesting video or seen a great photo or image. I could tweet about it but it may get a bit lost in the Twitter stream, and damn it, sometimes 140 characters just isn't enough!
But maybe it's not worth going to the trouble of blogging.
A-ha! Posterous!
Super-quick to post (just email to Posterous) and voila, within seconds it's online!
I've also set up Posterous so it automatically sends a link of my new post immediately to Twitter, so you get the benefit of additional exposure for your post. It can do likewise with a growing number of social media platforms.
This halfway measure between blog and Twitter makes Posterous a handy addition to the two social media 'bookends'.
The applications for Posterous from a communications perspective are endless.
It is great for events such as conferences where speakers and participants can build on, and bring to life, the content presented - for example, check out Marketing Now.
Or small businesses where people want to promote their brand but don't want the hassle of a blog or the demands of Twitter.
And perfect for community groups and not-for-profit organisations where you need to get news (and videos and images) out fast in chunks bigger than 140 characters.
Check it out. You might be surprised!
See, I'm not the only one who thinks this way :) ... Damien Basile loves his Posterous as well!

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