Psssssst! I’m going to let you in on a little secret.
Well, it’s not exactly a ‘secret’ secret, but it appears to me there are many, many people in marketing, PR and communications – in fact, in business generally – who are unaware of what I’m about to tell you.
I’ve been giving a lot of talks and presentations lately on social media and the effect it’s having on companies and brands from a PR and marketing perspective. I tend to focus a fair bit on the attitude required to participate effectively on the social web, including banging on about social media being as much about a ‘state of mind’ as it is about technology. One thing I emphasise early in my talks is that this ‘new economy’ thinking hasn’t exactly snuck up on us because 10 years ago (yes – 10!) a very important book laid it all out for us in the shape of 95 theses (don’t worry, these ‘theses’ are only one to two sentences only – less is definitely more!). The book in question is called The Cluetrain Manifesto and if you’re in marketing and haven’t read it, I suggest (cajole, recommend, urge?) that you do so. Today! FOR THE FULL STORY, CLICK HERE! Content exclusive to Marketing Magazine.

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