Called BureauXP, it's the brainchild of two of Australia's most experienced radio people - Steve Speziale (aka Spez) and Andy Grace.
Spez is the head of news nationally for the Austereo radio network - he's the news man of the team; Andy, an engineer who became a well-known DJ, is the tech half of the BureauXP partnership.
High quality digital audio
In essence, BureauXP enables you to record high quality digital audio (and shortly, video) on your iPhone (Android version of the app is due to be released any time now) - and then send the file on-the-spot either to BureauXP's customised media lists, or any other database you've had set up e.g. employees, influencers other than the media such as analysts etc.
However, it is the real-time nature of being able to record a speech, for example, or comment on an issue and dispatch that within seconds to a targeted media list. If we look at radio, the station's journalists will receive the file and be able to immediately edit a grab from your audio and then wrap a story around in for the news.
In this interview Spez explains what BureauXP does and why it is relevant to the PR and communications industry, including discussing several scenarios where it might work most effectively.
We also chat about why Spez and Andy decided to develop the app-based service in the first place, as well as touch on the future of enterprise-driven content creation and dissemination.
For more information - www.bureauxp.com.au