We talk a lot in the PR game about the need for brands to be genuine, and why authenticity is one of the strongest cards you can play in a marketing sense.
In the case of high profile people, celebrities and the like - personal brands - authenticity takes on even greater importance. Exhibit 'A' your honour - the video below (don't let the title put you off).
It's a ripper! At time of writing, over 40,700 people had shared it on Facebook,seriously bolstering Buble's stocks. (I only saw it for the first time today, must have been living under a rock these past few weeks! Hat-tip Scott Kilmartin from Haul).
Tony Hsieh from Zappos.com reportedly once said "a brand is what people say about you after you've left the room" (or words to that effect). That being the case, Michael Buble's brand is in pretty good shape!