One of the side-effects of social media has been the amplification of public suspicion (criticism?) of major companies and brands.
Here's a slide I have been using in my presentations of late. Depending on the audience, the content of this slide generally hits home pretty hard.
On the other hand,people aren't that interested - ever-growing numbers of consumers do not want to be on the receiving end of inane, incessant chest-beating ads and corporate collateral materials.
Something's gotta give!