Trevor Young | PR Warrior blog | Where PR meets social media meets content marketing

Tom Ford's 'Non-Marketing' Marketing Theory

In the cover story of the September issue of The Australian Financial Review Magazine, designer Tom Ford exhorts:

"What is marketing? We don't have any marketing people on our team. We make something great and expose it so that people can see it and hopefully they'll buy it."

Exposing a product so that people can see it? Mmmm, sounds like marketing to me!

What Marketers Can Learn From Strippers!

I stumbled across this the other day -- from a weird but interesting blog called wisecamel.com.

10 Sales and Marketing Tips I learned from Strippers

The post's author exhorts that "you too can achieve great success by applying sales and marketing techniques of strippers."

Without further ado, here are the 10 sales and marketing techniques the author has learned from strippers:

Sales Technique #1 - Give them something for nothing One of the first things a stripper will do is come up to you and flirt with you...

Sales Technique #2 - Understand your customers Strippers get to know their customers by asking questions. This allows them to develop a rapport and tailor the sales pitch...

Sales Technique #3 - Tailor the Sales Pitch Strippers will try different sales pitches to different people based on what she thinks they like...

Sales Technique #4 - Make sure you are selling a great product/service She knows she has to have a great product...

Sales Technique #5 - Provide Good Customer Service She will make sure you are happy on your first dance or she won’t get repeat business or won’t be able to do what she ultimately set out to do…Upsell.

Sales Technique #6 - Upsell She sells the customer on a relatively cheap service, a lapdance, but then markets her other services to them...

Sales Technique #7 - Closing Techniques She will use a variety of closing techniques to get you to buy her services...

Sales Technique #8 - Target your audience Strippers market to individuals that are interested in her service...

Sales Technique #9 - Persistence Even though the audience is qualified, she knows she will get rejections...

Sales Technique #10 - Branding I don’t know any strippers that are named Ethel, Mildred or Agnus. Instead, you will get the pleasure to do business with Cookie, Destiny, Candy, or Raven!

For more details re these techniques, check out wisecamel.com