Trevor Young | PR Warrior blog | Where PR meets social media meets content marketing

My Rules of the Social Road

I'm fond of telling people that when it comes to the social web, the best advice I can give (in a nutshell) is "be nice, play fair and add value".

Having a think about this though, there are other attributes that will work in your favour as you traverse the social networking landscape. Of course, this doesn't just apply to the online world - they're handy attributes to have in real life too! 

So without further ado, for what it's worth here are my rules of the social road.

Be nice.

Play fair.

Get involved.

Have an opinion.

Show respect.

Hat-tip others.

Recommend good people.

Be inquisitive.

Ask questions.

Add value.

LOL.

As someone (not sure who) once said: "Be interested AND interesting".

What do you think? Any other suggestions?

 

Social Media - Fad or Revolution?

This is a great video jam-packed with observations and seemingly up-to-date statistics that support the astounding growth of social media (excellent soundtrack too!) - by @equalman, author of 'Socialnomics: How Social Media Transforms the Way we Live and Do Business'.

For a list of the statistics contained in the video (plus sources) - Socialnomics - Social Media Blog.

(Hat-tip to Ribeezie.com).

Download this eBook For Your Social Media Library

Technology has revolutionised communications,  massively and irrevocably, to the benefit of the consumer, the adaptive and agile organisation, and those who cherish an open society. 

So says Philip Sheldrake in the introduction to his new Social Web Analytics eBook.

Sheldrake, who is director of Racepoint UK, says:

"If you could go back to the mid-90s and offer a marketer a little box that could sit on her desk and let her listen in on thousands of customer conversations and participate in those discussions regardless of geography or time zone, it would appear so far- fetched that she’d probably call security. This eBook is about that reality."

At close to 100 pages, the eBook briefly squares away the 'early days' of the social web before delving deeper into what Sheldrake calls 'social web analytics' -- "... the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence". 

Don't let the tech speak put you off. 

This is a good resource to have sitting on your computer desktop. I downloaded it today and, while I've only managed to skip through it at this stage (I got caught up with the many external links on offer!), I will definitely re-visit it in more detail as well as keep it on-hand as a 'go-to' manual.

Social Web Analytics eBook can be downloaded here.