The post - titled The 7 Different Types of Social Media Consultant - looked at the varying skill sets social media specialists possess today.
Adam wrote the post because he was attending meetings where the topic kept cropping up.
The reason why there is so much debate about it is because there are so many different types of people, of widely varying experience, who can occupy positions with a social media remit, he wrote on his blog.
As many large Australian companies are starting to think more strategically about social media and its role within the organisation, it stands to reason this topic will continue to be the subject of much debate.
So I cornered Adam virtually while he was on holidays on the Gold Coast for a chat about this very topic. It's a super-meaty subject - we discuss each of the seven different types of social media consultant (listed below) - so it's a bit longer than my usual videos. But if you're interested in the space, I think it will be worth your time :)
The seven types of social media specialists
1. Social media specialist with a communications background
This type of consultant typically has a communications degree and has spent a bit of time in a PR-style function.
2. Social media specialist with a digital background
This type of consultant has the ability to see what can be built to capture the attention of online participants and often focuses strongly on campaigns.
3. Social media specialist with a SEO background
This type of consultant can look at social media from a very specific entry point, especially in relation to the visibility that can be created by well-resourced social media activity.
4. Social media specialist with an advertising background
The social media specialist with an advertising background can often develop the most creative and buzz-worth solutions.
5. Social media specialist with a direct marketing background
Direct marketers have a lot of experience in communicating directly with people as opposed to going via third parties. They also understand the importance of encouraging and facilitating loyalty.
6. The native social media specialists
This person is likely to be a little younger and may have studied something more tradition but got their first job in a social media style role.
7. The integrated social media specialist
This person is not only rare but also in very high demand.