Tonight is 'Census Night' in Australia - millions of Aussies will sit down (if they haven't already done so) to complete the myriad 2011 Census of Population and Housing questions put forth by the Bureau of Statistics.
A pretty dry topic in many (most?) people's eyes - a grudge task at best.
However, in order to shed some light on "what kind of a story Census data can tell you about you", the good folk at the ABS have created a website (called 'Spotlight') where people can create their own infographic - a "personalised snapshot of your own numbers that you can share with friends".
The Spotlight website takes some of the data from the last Census - conducted in 2006 - and turns it into a simple interactive movie showing a few "interesting things that the Census can tell us about Australia's people and population".
This is a really cool idea.
Not only does it help bring the Census to life by giving us a better idea what statistics are gathered (and what they're used for) but it serves as great content people can share with their personal networks.
Of course, all this gets people thinking and talking about statistics generally and the Census in particular. No mean feat!
While you're at it, check out the official Census Twitter feed - it's great to see some fun and quirky tweets emanating from a government organisation!
Hat-tip to Danny Bishop for putting me on to this website - below is Danny's personal infographic he posted on Twitter.