Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.
Make no mistake: Video on Instagram will be a game-changer!
The Instagram announcement comes hot on the heels of the introduction of Vine on Twitter.
Vine is a free app that lets people shoot six seconds of video (it doesn't have to be continuous) and then post to Twitter; the video can also be embedded on blogs and websites.
We're just starting to see some of the interesting and creative ways in which individuals and companies are using Vine - here are some excellent examples:
- 16 Ways Businesses Are Using Twitter Vine
- Twitter Vine: How 5 Brands Make the Most of 6 Seconds
- How 15 Real Businesses Are Getting Creative With Vine for Marketing
Imagine then what people are going to do with Video on Instagram, taking into consideration the app's 15 second limit, its editability (is that a word?) and 13 filters to play with!
More than that though, Instagram has a thriving community of users 'built in'. These are the latest stats for the photo-sharing giant:
- 130 million active users per month (50 per cent of whom are outside the US)
- 16 billion photos shares
- 1 billion likes daily
- 45 million photos uploaded per day
Along with the ginormous popularity of YouTube (the world's second biggest search engine after Google), the launches of Video on Instagram and Vine are sure indicators the public is far from tiring of video; indeed, the medium continues to change the way we tell stories and share information, individually and as brand marketers.
Bring it on!