Coke Quenches Virtual Thirst

Coca-Cola and its agency Crayon have wrapped up their 'Virtual Thirst' promotional program in Second Life.

For good background to the promotion, check out Shel Holtz's blog (A Shel of my Former Self) or the Virtual Thirst social media release.

An interesting explanation as to why Coke ventured into Second Life in the first place can be found on Wired.com.

Here is the Virtual Thirst commemorative video: